Our client needed to build a new analytics platform that not only helped with targeting prospects, but also enabled them to improve tracking, monitor their successes and optimize marketing budgets. The aim was to ensure access to a user-friendly portal, where they’d be able to manage campaigns and check analytics cutting across their customers. This would aid in effective data consolidation, reviews and reporting at various aggregate levels – leading to richer business insights, smarter decisions, better predictive capabilities and sharing of cross-learning across stores and campaigns.
Our client was moving fast moving towards its newly aligned post-merger goals – serving 10,000+ customers, executing 1,50,000+ campaigns, and aiming to acquire 10 million+ new customers. Given the scale of operations, as their consulting, design and software partner, we needed to be quick, accurate, scalable and consistent in our design and development approach.
The focal points of our digital journey with our client are summarized below: