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The Healthcare Imperative to Develop Digital Products

By October 2, 2023January 19th, 2024No Comments

The post-pandemic healthcare market is experiencing profound changes which include greater emphasis in increasing the resilience of healthcare systems and elevating the baseline health of the population. Also evident is a distinctive shift towards preventive, personalized, and participatory care supported by patient engagement technology with re-imagined models of care.

Much of the disruption is being driven by technology and medical advancements facilitating a holistic approach—preventive and continuous care as opposed to treatment; omnichannel engagement as opposed to facility-based interactions; and personalized care as opposed to standardized protocols.

At the same time, US healthcare market is witnessing a flux with increased mergers and acquisitions and non-traditional players entering the market. Retail pharmacies such as Walgreens and CVS Pharmacy are making fast moves into healthcare with new models of primary care, just as Amazon’s acquisition of care provider Primary One is set to disrupt delivery, insurance, and pharmacy services.

These trends—fanned by an imperative to reform healthcare delivery—are converging towards preventive and value-based approaches to healthcare, which are gaining currency across all stakeholders.


Digital is playing a crucial role in accelerating reforms towards affordable care; new patient-centric models; improved health outcomes and lowering the total cost of care for members and customers. Significantly, consumers are driving digital innovations demanding convenience and choice with new models of delivery such as telehealth, embracing m-health applications and virtual care via remote monitoring.

Healthcare reforms like The Affordable Act have triggered a shift amongst insurers to engage with consumers directly and digital channels like member portals presented opportunities to deliver new customer experiences (CX). Digital empowered providers and payors to drive CX and better health with deeper collaboration amongst specialists, equipment manufacturers, and support services. These imperatives are forcing healthcare to innovate at speed and scale to create best-in-class products that appeal to consumers.


Healthcare companies are at a crossroads struggling to focus on value-creation while designing superior digital products due to IT skill shortages and high attrition rates. Winning healthcare companies are beating this challenge by partnering with specialist digital product studios and healthcare IT consulting services to create products at speed.

According to Gartner, the shortage of IT skills is the most significant barrier to emerging tech adoption, and attrition amongst IT employees is higher than in other professions—tech workers change jobs every 2.7 years while employees in other professions do so every 3.2 years.

Lack of career development is the number one reason for attrition and IT employees usually do not find satisfactory career paths in non-IT companies as they may not have the technical breadth and depth.


Digital product studios are a select breed of partners with a deep understanding of healthcare with a digital-native lens helping organizations identify, design, and build the right digital products. Teams comprising UI/UX designers, developers, project managers, and CTOs with scalable resources coalesce to build outstanding digital products.

Specifically, the following benefits accrue when partnering with this category of partners to develop healthcare IT solutions.

Digital-native lens for UI/UX: Deep understanding of the healthcare customer journey to design experiences with UX design principles, intuitive interfaces, seamless navigation, and personalized experiences for insurance claims and payment; physician consultation; support services; treatment, and prevention.

Digital Assurance: Brings ownership to ensure digital transformation success with quality assurance across the chain in process, data, and CX. Stabilize healthcare user journey with unified digital experience testing, automation, and AI-powered methodologies.

Automation: Intelligent automation combining RPA and AI/ML to automate provider lifecycle management; patient engagement; claims adjudication; and risk adjustments for payors and providers.


NewVision has been partnering with top US payors and health-tech companies to deliver cutting-edge digital products by leveraging the following key concepts.

Embrace a service-design approach: Develop a data-driven understanding of how payers use digital tools and widen the spectrum of services to meet new needs across the provider lifecycle.

Understand the power of new platforms: Deep collaborations with industry giants like PEGA, UiPath, and Microsoft where a platform approach uses data to develop intelligent, highly customized experiences that integrate several services with a single touchpoint.

From establishing new Cloud-based platforms to operational processes, emerging market leaders must prioritize flexibility, speed, and ongoing development to break through current internal systems that are typically silos.

We elevate the game from passive partners of healthcare IT services to active co-creators of value-driven healthcare.

If you want to know more about our Digital Product Studio services, write to us 

Kapil Godani

CEO, NewVision Software

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